terry charles | behind the stage | oct. 2019
In addition to being an attractive venue for performers and promoters for concert performances and other events, the Resch Center is also making a bit of a name for itself as a rehearsal location. Several bands have used our complex to rehearse either the beginning of their tour or the start-up of their next leg of a tour. It means that we hold those dates and rent the building or buildings to the tours longer than normal.
The practice started decades ago when the Ice Capades used the Brown County Veterans Memorial Arena to rehearse its ice show before it hit the road for the season. In November 2010, The Judds kicked off their last tour at the Resch Center. It was called “The Judds: The Last Encore.” They used the Brown County Arena for nearly a week to rehearse that tour. In that case, I was able to convince the tour to hold a news conference so the media could get a sneak peek at the show and get some interviews with The Judds.
More recently we had Godsmack use the Resch to rehearse for a few days to kick off the next leg of its tour September 20. The concert was on a Friday night and the trucks started getting here on Tuesday. When a tour starts its next leg, bands often need a few days to reset the tour and make sure things are clicking again. Many times the main singers or acts are here early too, rehearsing as they may have been on break for weeks or longer. Other times it may be just the crew tweaking things.
In mid-September we had Eric Church use the Resch Center for a few days before his back-to-back concerts. In that case, Church was kicking off the second leg of his tour. I think the Eric Church trucks, all 18 of them, started arriving on a Tuesday morning. That created excitement in the area because that was the start of a big weekend with back-to-back sell-out shows.
We've talked in the past how Poison used the Brown County Arena in the 80s to rehearse and start tours. In fact, they filmed the “Every Rose Has Its Thorn” video in the BCA. We have also had Stevie Nicks rehearse in the building before her concert in the Resch. We can't forget we had Tim McGraw and Faith Hill for a whole week before they did back to back concerts in the Resch and filmed a TV special that was taken from those two concerts. They did the exact concerts each night with the same clothes and took the best parts of each night to make one special.
Another common thing is the Harlem Globetrotters will use the Resch Center for practice when their tour starts shortly after Christmas. Sometimes that means someone comes in on Christmas Day to open the building so the team has access to the basketball court. For the past two years, the Globetrotters have had a show here on December 26.
The bottom line is concert tours and other events have found our surroundings to be friendly and efficient to practice or rehearse. Certainly we need to have the dates open, but when we do we are happy to play host to some of the best talent in the world before they start their tours!
Terry Charles is public relations manager for Green Bay-based PMI Entertainment Group. He's all about media relations, publicity and social media for the Resch Center Complex, Meyer Theatre, Green Bay Gamblers Hockey and other events produced by PMI. When not at work, please don't hit him with your car as he runs and bikes around the Green Bay area. You can follow him on Twitter at @TCCharles.