terry charles | behind the stage | jan. 2020
We have hosted and announced several major concerts in the last few months and one thing continues to concern us. Many fans have no idea where or who they are buying their tickets from. The first sign is when someone contacts us and asks why someone else's name is on their tickets. The second giveaway is when someone asks why they paid $600 for three tickets that should have cost about $250.
We'll talk more about this in detail, but here's the bottom line: Make sure you always know who you are buying tickets from. If you are not buying from the official ticketing agency of the venue, you need to be aware of the potential pitfalls. In our case, Ticket Star is the official seller for the Resch Center, Meyer Theatre and Weidner Center.
Let's be clear, there are reputable secondary ticket sellers out there. Some even guarantee your ticket. But even for the legit seller, you need to understand you may not get important information about the event you're going to. What if it's canceled? What if the time changes? What if something was communicated that every concert goer needed to know? When we have important info to send out, we send it to the person who bought the ticket from us. If you buy from a secondary seller, that seller will get that info, in most cases, you won't.
An awful example is from the Trans-Siberian Orchestra (TSO) concert that was at the Resch Center in early November. I heard from an elderly couple who thought they bought the tickets from us. As it turned out, they bought from a secondary seller for hundreds of dollars over face value. But that's not the worst of it. This couple had questions about parking because they had never been to the Resch Center before.
In this case, the couple unfortunately did get some information from the seller they purchased from, but it was the wrong information. The parking info they received confused them and they told us they drove around our complex for more than two hours and couldn't figure out where to park and eventually drove back home and missed the concert. They were understandably upset and even more so when they realized they bought from scalpers and got bad information.
What amazes me are the fans that don't know where they bought their tickets or get confused when they Google to buy tickets. However, when they have a problem, they then somehow figure out how to contact the correct people — us! Another example from the TSO concert was a fan who didn't know she couldn't bring binoculars to the concert because they are a safety hazard to the eyes due to the lasers used at the concert. She didn't get the info about the prohibited items because she didn't buy her tickets from us. She bought them from a scalper.
Disney On Ice is coming to the Resch Center on February 20. That is an event that draws more than 40,000 people over four days and is also an event where fans mistakenly buy from secondary sellers. Our advice is to always look for the “official" word on a website when buying tickets. At the very least, if you knowingly buy from a secondary seller because a concert is sold out or you want a better seat, please check with the venue prior to your event in case there's something you'll need to know. If you don't, you won't!
Terry Charles is public relations manager for Green Bay-based PMI Entertainment Group. He's all about media relations, publicity and social media for the Resch Center Complex, Meyer Theatre, Green Bay Gamblers Hockey and other events produced by PMI. When not at work, please don't hit him with your car as he runs and bikes around the Green Bay area. You can follow him on Twitter at @TCCharles.