​Expo center will bear the Resch name

terry charles


expo center bears Resch name—terry charles—march 2020

We've been talking about the new Brown County Expo Center for some time. It finally has a name. Resch Expo. Dick Resch, the former president and CEO of Green Bay-based commercial furniture maker KI, has purchased the naming rights for $10M. The money includes cash up front, money for furniture and other fixtures, and money for naming rights extensions.

Brown County, with the assistance of our company, PMI Entertainment Group, will continue to seek other companies to purchase the naming rights of the outdoor plaza as well as portions of the inside of Resch Expo.

Construction of the new $93 million expo center is on schedule to open in January 2021. Resch Expo will be the newest event facility in Wisconsin and will feature 125,000 square feet column-free event space, indoor and outdoor pre-function options and cocktail networking areas. In the expo industry, having a column for pillar-free open space is a big deal. It's a good selling point to attract major and national expo type events.

The exhibit hall floor can be divided into meeting/expo/sports spaces in a three-hall design, a two-hall design, or one large floor space. Natural light flows into the pre-function and networking spaces from the large windows incorporated into the building's architecture. There are expandable break-out rooms for educational seminars, show headquarters offices and a green room for events that include concerts.

Now it is up to PMI and the Greater Green Bay Convention and Visitors Bureau to make sure everyone knows about the building and begin to book it. Both organizations have been attending industry expos and conferences with that goal in mind.

“This new space offers flexibility for planners, amazing views and a fresh design,” says Beth Ulatowski, Director of Sales at the Greater Green Bay CVB. “Adding Resch Expo is exciting for the Green Bay market. Its proximity to hotels, entertainment and the airport make it a great site choice for planners, and a location that attendees will love.”

The photo you see is a recent shot of what the event space will look like without walls or a completed roof. Believe me, it is a large space! Miron Construction, the general contractor, has been installing one very large truss each week. The trusses are necessary to make it a pillar-free building. The truss you see in the photo likely weighs nearly 240,000 pounds.

So now we'll have the Resch Center next to the Resch Expo. We are fortunate to have someone in the community as generous as Dick Resch. The money he is donating is more than just a wonderful gift, it is also part of the funding formula. The county had about $8M in the budget for naming rights to help fund the construction. As I mentioned, more naming rights deals are expected for the outdoor plaza and interior areas of the building.

The large open space will allow us to host bigger and better expo events than ever before. We also plan to hold some smaller concerts and sporting events in Resch Expo too. 2021 can't come fast enough!

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