It’s Facebook Official

kasey corrado | social cues | dec. 2016

As a little girl I dreamed about the day I would get engaged and married. Throughout the years, the narrative in my head changed and became a little more realistic – I slowly accepted I probably wouldn't marry Lance Bass from *NSYNC for a variety of reasons.

As I got older, I also started thinking about if I did get engaged someday, how I'd share it on social media. I know, I know … that's kind of weird – but hey I'm going to play the millennial card and just chalk it up to the fact that that's part of societal norms these days. Plus, I can always use my job as my excuse that I'm a little hypersensitive to all things social media.

On October 28, 2016, my amazing boyfriend, Ross Schumacher, proposed to me. It was better than anything I could have dreamed up in my head. I cannot wait to tell the story of our engagement for years to come. Readers Digest version: He recreated our very first date (down to the same table at the same restaurant!) and made me feel like I was the most special woman on the planet.

Ironically enough, “So, when are you going to put it on Facebook?” was a question I immediately started getting asked though. I'd like to share Kasey's top five tips for sharing big news on social media – if you so choose. If sharing of news on social media isn't your thing, hey, more power to you.

  • Pause before you post — Once you post big news like an engagement, pregnancy, move or new job on social media, do a thorough sweep in your head of who should and deserves to be told in a more personal way. I would much rather wait hours or days even to post to ensure that the close people in my life were told in a more memorable way than in a newsfeed next to a post about how to cook zucchini four different ways. We scrolled through our contact lists to make sure we made individual contacts with many people. It's easy to do one fell swoop of an announcement, but it was so much more special to tell people and hear their reactions when we shouted, “WE'RE ENGAGED!” Obviously it's impossible to tell every single person your news immediately, but Ross and I made a very valiant effort to share the news in an “old school” way – you know, actually dialing a phone (well, in our case it was often FaceTime, a magical tool).
  • Make it YOUR announcement — As a social media director, I felt some very intense added pressure of coming up with a slick announcement on Facebook (I'm kind of being sarcastic, but also not!). People were expecting some great things ;-) I have seen several announcements on Facebook of big news – some of it is basic, some of it is over the top, some of it is with a video or photo or simply straight text. I knew from watching other friends that this one post was going to generate some pretty serious traffic between our friends and family on Facebook. If you're a flashy person, do a flashy announcement. If you're low-key, do a low-key announcement. There's no right or wrong way to do this and you'll feel much more comfortable if you play by your own rules as opposed to feeling like you HAVE to do some type of clever or cute announcement. Check out my example of our announcement – simple, a little goofy, and a little mysterious with the vagueness of the caption. It fit us as a couple quite well if I say so myself.
  • Don't be surprised with the reactions — I personally had a blast and loved every single comment and like on my big news. It made me feel like a million bucks that so many people supported us and were happy for us. But even mentally preparing myself, I was shocked and blown away at HOW MANY people congratulated us. It was unbelievable and one of the best parts of the days after our engagement.
  • Short but sweet — Trust me, I know when sharing big exciting news you can feel like you're bursting with excitement and feelings, which can often lead to spilling your heart out. Sometimes I like to call this word vomit, which sounds like it has a negative connotation, but I mean it in the nicest way possible. I could have easily written a novel about how much I was feeling and how much I am in love with my new fiancé, but instead of sharing that with the entire Internet, I decided to keep the caption a little more simple. Less is more – and that rule often (but not always) applies to social media too.
  • Next steps? — I am no stranger to the concept of “Facebook official.” FB Official means that something isn't “real” unless it's on Facebook. That's obviously not actually true, but there is some validity to the fact that in today's day and age, something doesn't seem complete until it's been shared for the social media world to see. Changing our “relationship status” to “engaged” on Facebook was kind of hokey, but also kind of fulfilling to me. That's embarrassing for me to even admit! It was kind of a special moment for me. I don't think Ross cared either way, but since he knows and loves me, he just went along with it. Happy soon-to-be wife, happy life, right?

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