terry charles | behind the stage | dec. 2016
Like many other industries or professions, there isn't a lot of down time around the Resch Center Complex when the holidays roll around. Granted, we don't book things on Christmas Day but we do have a gun show that occasionally books on New Year's Day. Last year we had the Harlem Globetrotters here the day after Christmas. So that means staff members have to be here pretty much all around the holidays if not on the holiday itself.
In addition to working around the holidays, we also plan in advance to book Christmas-type events or concerts if we can. Fans like to attend such events to put them in the Christmas spirit. We certainly accomplish that at the Meyer Theatre with things like “A Frank's Christmas” and “The Nutcracker Ballet.” But at the Resch Center, it's a little tricky to land a larger show that people will want to see. There aren't many Christmas tours out there to fit an arena setting so our company will look to book something on its own and take all of the risk. That means we're the promoter. In the past, we've done The Oak Ridge Boys Christmas concert and Martina McBride's Christmas show. Both did pretty well.
This year we were fortunate that Trans-Siberian Orchestra booked with us again and both of those shows sold out so that was an easy winner. We also decided to book the Kenny Rogers Christmas & Hits Tour. This is another example of our company going out to find this tour and book it ourselves. There wasn't a promoter who came knocking on our door. We went knocking on Kenny Rogers' door. Well, sort of. In any case, the concert sold very well.
Another big item for us during the Christmas season is the selling of gift certificates, just like it is for many businesses. It's a great way to give someone the gift of entertainment! They have been very popular for us over the years. They can use it to buy any show of their choice at any venue Ticket Star sells tickets for like the Resch Center, Meyer Theatre or Weidner Center.
This year we're changing gears a bit and changing the gift certificates to something we're calling Resch Center Ca$h. The new product or offering is more like a gift card than it is a gift certificate. I think they will be easier to manage from the consumer's standpoint. It can still be used to buy any ticket that Ticket Star sells. Now we're adding more to the mix. You can also use the gift card to buy food & beverages at the Resch Center as well as items in the Team Store in the Resch Center lobby.
The other new thing with Resch Center Ca$h gift cards is you can use them online to purchase tickets. We did not have that option in the past with the Ticket Star gift certificates. They had to be redeemed in person at the Ticket Star Box Office. They can be purchased in $10, $25, $50 and $100 denominations.
As another year ends and we prepare for a busy entertainment season, I'd like to wish you all a very Merry Christmas and a Happy New Year.
Terry Charles is public relations manager for Green Bay-based PMI Entertainment Group. He's all about media relations, publicity and social media for the Resch Center Complex, Meyer Theatre, Green Bay Gamblers Hockey and other events produced by PMI. When not at work, please don't hit him with your car as he runs and bikes around the Green Bay area. You can follow him on Twitter at @TCCharles.