terry charles | behind the stage | aug. 2017
While PMI Entertainment Group is probably best known as the company that runs the Resch Center Complex we are also the company that manages and books the Meyer Theatre in downtown Green Bay. In 2004 our company took over the Meyer and turned what was once a seldom-used venue into one of the top attractions in downtown.
We host more than 170 event days at the Meyer drawing 70,000 people to downtown Green Bay. Let Me Be Frank Productions is the house entertainment act. The troupe fills a lot of dates with original musical comedies. The rest of the dates are filled with concerts, local dance companies, comedians, Green Bay Civic Symphony and Allouez Village Band.
As the theatre has thrived over the years there was a connecting property on the corner called the Daily Planet. The entire building is owned by the Meyer Theatre Corporation and overseen by a board of directors. The Daily Planet sat vacant for many years when the board decided to renovate the space and build a second floor that is leased to Breakthrough Fuel. The lower level would become Backstage at the Meyer. It is now known simply as Backstage.
The beauty of Backstage is, well, its beauty! The repurposed brick, wood floors and chic décor showcase its signature style and urban vibe. Along with booking the Meyer we also book events at Backstage. For smaller events we can do just about anything in the space. We know it works for concerts, company meetings or luncheons, bridal showers, rehearsal dinners, wedding receptions and even small wedding ceremonies.
One of the challenges of opening a new venue space is getting the word out about all of the things that can be hosted there. We obviously can book concerts and entertainment events, but hosting private engagements is where Backstage can really shine because the sky is the limit. Everything is custom. The venue features a small stage, a full kitchen, built-in bar and state-of-the-art AV equipment.
Backstage is not a restaurant in that it is not open on a daily basis serving and selling food to the public. Thus, there is no menu. That means whenever someone comes in to inquire about holding a party or wedding at Backstage there are no rules and no options to choose from. Everything is an option and every event is made custom for our clients. The gourmet chef and personal event planner at Backstage can pretty much make anything happen.
While the full Meyer Theatre is still the bread and butter of the whole complex, Backstage is now on the scene as an exciting option for companies and individuals to consider for their events.
Terry Charles is public relations manager for Green Bay-based PMI Entertainment Group. He's all about media relations, publicity and social media for the Resch Center Complex, Meyer Theatre, Green Bay Gamblers Hockey and other events produced by PMI. When not at work, please don't hit him with your car as he runs and bikes around the Green Bay area. You can follow him on Twitter at @TCCharles.