kasey corrado | social cues | sept. 2017
Ways social media can help plan the perfect wedding.
By the time this column is published, I will be less than two months away from being a married woman! Our wedding (October 28, 2017) seems so close, yet so far away still! I cannot wait to become Mrs. Schumacher (although I will miss being a “Corrado" by name). Working full-time, being a part of Let Me Be Frank Productions and planning a wedding has definitely made 2017 an exciting year so far! Thankfully, social media has become a big help in planning a wedding. Not sure what I mean by that? Let me explain.
1. Fact Checker – Between save-the-dates, wedding invitations, bridal shower lists and rehearsal dinner guests, there are a LOT of names to keep track of during this process. I can't begin to tell you how many times I have had to pop on Facebook to triple check a spelling of a name. Is it Anne with an 'e' or without an 'e'? Is it Kristen, Kristin or Kirsten? Thankfully I don't have to whip out an old Rolodex (which I don't even have), I just start typing a name into the Facebook search bar and can usually find my answer within a matter of seconds.
2. Please let me hire you! – Many wedding vendors have (thankfully!) jumped on the social media bandwagon. I doubt I would have found my incredible wedding photographer had it not been for Instagram. Seriously. A few years ago, she had tagged Lawrence University in a photo she had taken of another couple on campus. I was notified of the photo because of the tag. It was an exceptionally gorgeous photo, and I found myself following all of her channels from my personal accounts. I couldn't wait to contact her after I got engaged! She got a kick out of my story of how I had been “creeping" on her for years since she shared the photo of Lawrence! (Check out Emily Megan Photography on Facebook or Instagram!)
3. That actually worked? – You know how your Facebook feed seems to know what you're looking at online? (There's a reason for that, and I can explain that later, but just know it's not random). There was one time I was trying to find a superhero birthday present for (LMBF performers) Kelly and David's son Vincent and it seemed like for months after that I'd get Facebook ads about superhero gear! Anyway … since I started looking at a lot of wedding stuff online, I started being served ads about weddings. One day, an ad for wedding invitations on my Facebook feed caught my eye. You have to be careful with these because sometimes they can be poor quality and almost look like spam. But, I actually clicked on the ad and started looking at this wedding invitation company. I did some research to make sure they were on the up and up. I actually really liked what they had to offer – their paper invites were unlike anything I'd seen or received. We ended up using this company and have been nothing but satisfied with the beautiful invitations we ordered. (If anyone wants to know, it was einvite.com).
4. Buh bye – While the social media presence of vendors can be helpful in the decision process (see No. 2) it can also give you an insight into what it will be like to work with said vendor. I was extremely excited about a particular freelance makeup artist I found and reached out almost immediately after I got engaged. I sent four messages to her Facebook business page (she did not have a listed phone number, email or website – should've been my first clue) over the course of 8 weeks and never got a response. In looking at other “visitor posts" to the Facebook page complaining about a lack of communication with her, I discovered this particular “artist" was TERRIBLE at responding to messages. Yes, her work was exquisite, but I'm not going to risk hiring her because I have clear-cut evidence that she isn't too great at following through. Major red flag for a wedding. I ended up being extremely pleased and excited when I discovered a way more professional brick and mortar salon! Two thumbs way up for Haven Salon in De Pere! They are so helpful, quick to respond and have glowing reviews on social media sites.
5. Oh, SNAP! – When I got engaged one of the first questions I was asked was, “What's your wedding hashtag going to be?!"… because I guess that's what you're asked these days (???). They even have online wedding hashtag generators. That's all great, and I did come up with a pretty clever one (it's, #TheSchuFits, because my fiancé's last name is Schumacher and it's kind of a nod to Cinderella and you know I'll use any excuse to incorporate Disney). However, I was more excited to create and design my own wedding Snapchat filter. If you're familiar with Snapchat, you know they provide filters that are applied to photos. Sometimes they're provided directly by Snapchat and other times, companies and organizations can pay to have personalized filters show up in Snapchat for an event. Well, they also allow people like me to create, upload and pay for a personalized Snapchat filter. Anyone at our wedding reception will be able to apply our filter to a Snapchat!
Kasey Corrado is a Social Media Director for Lawrence University by day and a member of Let Me Be Frank Productions by night. When she isn't updating Facebook or singing a 1970s classic, she enjoys running, cooking, questioning final rose picks on “The Bachelor" and planning