terry charles | behind the stage | july 2018
Everything seems to have a season. The Packers have a season. Door County has a tourist season. Christmas has a season. Not to be outdone, the Meyer Theatre has a season, just like many other performing arts centers. The Meyer has about 200 event days during the course of a year. Let Me Be Frank Productions, the house troupe, fills many of the dates. So why bother with a Meyer Season or a season package of shows when there are already so many shows?
Community support and prestige.
Booking a season of shows, four in the Meyer's case, allows the community to support the Meyer Theatre by purchasing the season. The more people that buy all four shows, the more successful the season is, which ultimately helps the Meyer financially. It allows local people to support a local, downtown theatre by being a season ticketholder and laying claim to it!
In the Meyer's case there are a few advantages to buying the season. You get first crack at the seats you want and have them for all four shows. You also get an opportunity to buy tickets to other non-season shows in advance of the public. You don't have to buy tickets online or go to the box office. We have a customer service representative to handle all of that for you with a simple phone call.
If you can't make one of the season shows you have the option to trade your tickets in and get additional tickets to one of the other season shows. Another option that has become popular is donating them to the local chapter of the Disabled American Veterans or DAV. The donated tickets allow the vets or their volunteers to attend the show and they're happy to provide you with a receipt for tax purposes.
This year the season consists of “An Evening with Peter Yarrow & Noel Paul Stookey” on October 27. Yes, that's the Peter & Paul from Peter, Paul & Mary. Ronnie Milsap heads to the Meyer on November 10. Randy Bachman Vinyl Tap Tour “Every Song Tells A Story” comes January 26. Bachman has the distinction of being one of the few people who topped the charts with two different bands – The Guess Who and Bachman Turner Overdrive. The Cowsills will be here March 8. They're the real life inspiration behind the hit TV series “The Partridge Family.”
Booking a season can be challenge because so many dates are already booked at the Meyer as mentioned earlier. So the artists you're interested in need to have those timeframes available. The Meyer seats about 1,000 people so we need to find artists with a ticket price point that correlates to the size of the building and the Green Bay area market.
Only so many artists fit the criteria. We also try not to repeat any artists in a season. We may bring someone back to the Meyer to perform, but it would not be part of the season package. And we try to have a nice mix each season of country, folk, pop and comedy. This year we happen to have all music. Season packages are on sale now and individual season shows go on sale August 17. Details are available at MeyerTheatre.org. Consider supporting the Meyer.
'Tis the season!
Terry Charles is public relations manager for Green Bay-based PMI Entertainment Group. He's all about media relations, publicity and social media for the Resch Center Complex, Meyer Theatre, Green Bay Gamblers Hockey and other events produced by PMI. When not at work, please don't hit him with your car as he runs and bikes around the Green Bay area. You can follow him on Twitter at @TCCharles.